So today's post is somewhat different; about a week ago I was invited to attend a Persona Med-Clinic Event at the Westin Dragonara Resort, St Julians. In short, this included the presentation and launch of the new line of SkinCueticals Cosmetics at Persona for this new year. SkinCeuticals is the only range in stock at Persona, while also being regarded as the No.1 Skincare brand in the United States by dermatologists.
SkinCeuticals addresses mainly a medical purpose, fighting against sun damage, pollution and stress. The company was born in 1997 from decades of skin cancer research by Dr Sheldon R. Pinnell (1937-2013). He has more than one hundred publications regarding skincare as well as four patents.
These products are only sold at medical centers such as Persona, as the company respects the need of consumers to follow a sort of routine, these same consumers are highly educated as they carry out a lot of research regarding their skin prior to purchasing the products.
''A single mission, a simple promise, a serious goal.''
The night's three largest launches were the following:
- Daily TRx for Hyperpigentation 'Advanced Pigment Corrector'
- Daily Chemical Free Tinted Sun Screen ( Universal Tint to match all complexions!)
- Resveratrol B.E: Night Concentrate : Skin Texture, Firmness and Elasticity.
- Health & Beauty
- Cosmetic Surgery
In addition to the above, forming part of the same campaign, Persona made a donation to Prof. Joseph L. Pace, which is the President of Malta Association of Dermatology & Venereology, also known as MADV. This donation is meant to be used in their campaign regarding the promotion of skin cancer prevention in Malta.
|Numerous samples were provided to be tried by guests|